Want to know how bloggers get noticed by brands?
Today is the day to get your blog out there! Did you have any idea that many bloggers are ready to work with brands before they may *feel* ready?
Are you also one of those bloggers? You might be ready to dip your toes into blog sponsorships. You can learn here about how bloggers get noticed by desirable brands to earn money and grow an audience.
Blogging has a high turnover because it requires a lot of work. It is difficult to sustain for many people who aren’t blogging full time. Many new bloggers burn the candle at both the ends to get noticed.
Often, bloggers don’t think they are “big enough” yet and give up before trying to work with brands.
Afraid to put your blog out there? The idea of rejection might hurt so start small. Put together a rate sheet. This is something that you would have to prepare before you get started pitching. It can set you on the path to pitching sponsors.
Bloggers can get confused with what type of brands they should work with. The answer to that question is quite simple. Look for brands that attract similar audiences. They are usually a natural fit.
Wondering how to food blog as a new mom? See how these food bloggers accomplished writing a cookbook and food blogging while pregnant during the pandemic.
Here are things any new blogger can do to get noticed by brands.
Blend your passion with value
Brands notice when you have a genuine passion. If you love what you’re doing, your creativity will stand out and attract brands.
Want to start food blogging full time? Get tips from the Budget Bytes food blogger, Beth Moncel who changed careers to pursue the food blog business.
Blogs that have nothing interesting to offer to the brands can never make money. Eccentric is good. Having a niche is good. If you don’t have something that sets you apart from other similar bloggers, start thinking…
Use social media to engage potential sponsors
Are people interacting with your brand? Does your brand have a voice in your niche? If so, you can meet brands right on social media. Follow them and send a message asking if they want to collab. Don’t forget to include contact info and next steps.
Review brands you love
Put together a few trial blog posts so you can pitch your collaboration ideas to brands. Show them what a sponsored post would look like with similar brands in their niche.
> See this example of a review for the manta night snorkel.
The blog post can be a review with pictures in your style. You can even email the example post to the brand you write about – asking if they’d like another.
Create “about” page and add contact info
If it’s not easy to find your contact info, brands can’t work with you. Make sure you have “About” section on your blog. Once you become noticeable, the brands will approach you.
There are plenty of ways to get started working with brands.
Take one small step this week. Write it down in your planner or calendar. To have momentum, you have to start today.
Learn more from Sarah Cook from Sustainable cooks and how she got into food blogging about sustainable living.